Luisa is driven by a deep curiosity about human behavior and how it interacts with brands in both physical & digital space. She is passionate about regional and glocal strategies, local cultures and the concept of the Genius Locci, that drives her to develop experiences and brands with customer-centric and blue ocean strategies that makes the competition obsolete. She places people, human interaction, psychology, creativity and art, at the core of everything: every brand interaction and innovation.

She is committed to continuous learning, staying at the forefront of technological advancements such as AI and Augmented Marketing; however, she understands that the most impactful and authentic experiences, strategies, services and products, are rooted in a deep appreciation for local culture and history. By integrating innovative technologies with cultural awareness, Luisa delivers results that are both cutting-edge, relevant and relatable.

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AWARDS

Dubai Creative Zone x SheLeads Accelerator and Incubador Programme 2021- 1st Place

MEPRA 2022 - Bronze Award for Best in UAE and Best Travel and Tourism Campaign

MEPRA 2023 - Silver Award for Best Travel and Tourism Campaign

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BRANDS

Abu Dhabi University | Al Mandoos | Burjeel Holdings | Khalifa Fund | Golden Globes | BAFTA | RH | Manknd | Jaguar Racing | Gulf Oil International | Mahindra Racing | Irvine Consultancy | Wizz Air | Invabi | Yllyttaa | Amber Lounge | Yggdarsil | Perfumes & Companhia | Be Blue | Alpendre | Funchal City Hall | Madeira Regional Tourism Board | Baltazar Dias Theater | Coimbra Academic Association

 

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STRENGTHS

Project Management | Event Marketing | Experience Marketing | Event Production | Experience Design

Brand Strategy | Brand Activation | Marketing | Spatial Design

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PUBLICATIONS

Revista NU

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CONTACT

Email: byluisagoncalves@gmail.com

Instagram: @luisarpgoncalves

LinkedIn: luisarpgoncalves

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CV  PORTFOLIO